Connecting
Play &
Possibility Worldwide

Who We Are

Aboutus

Striders Group is a diversified consumer products group engaged in the distribution, marketing of toys and kids’ consumer merchandise. Operating across India and the UAE, the Group functions through an integrated structure of three key entities:

Striders Impex Limited – Focused on acquiring licenses, developing proprietary IPs, and distributing toys and kids’ consumer products and merchandise.
Striders Distribution and Services Private Limited – Specialises in region-specific (North India) domestic distribution of kids’ consumer merchandise, including back-to-school items, luggage, toys, gifting, and lifestyle products.
Striders FZ-LLC (UAE) – Engaged in global distribution, marketing, and of toys and kids’ consumer merchandise Through this structure, Striders delivers innovative, brand-driven products via a scalable, asset-light business model, giving investors exposure to fast-growing consumer segments and cross-border market opportunities.

Striders Impex Limited is at the core of the Group’s operations, specialising in licensing, own-brand development, and distribution of toys and kids’ consumer merchandise. The company offers end-to-end solutions — from product design and development to sourcing and distribution — serving leading retail formats across India and select international markets.

Our strategic vision encompasses not only specialized distribution within the intricate licensing arena but also extends to robust Original Equipment Manufacturer (OEM) solutions, meticulously tailored for our esteemed retail partners and discerning buyers. With a formidable presence spanning across India and a significant global footprint facilitated by our dedicated Middle East Office, we are uniquely positioned to serve diverse market demands.

Where Toys Come to Life